About Incubeta:
Incubeta is a digital marketing consultancy with a focus on bringing together the best people, technology and data. Our specialists build solutions that embrace the power of technology, the truth of data and add a spark of human creativity. We help advertisers, agencies and publishers get the most from digital for their business. Established in 2001, with offices in 18 countries, we are experts in end-to-end digital advertising services and media solutions. The people of Incubeta are what sets us apart and we strive to provide a diverse and inclusive workplace that helps every individual realize their full potential through a rewarding career. When you speak to us you'll hear our culture shine through.
Role Summary:
In the role of Art Director (Mid/Senior) you will work closely with the Global Creative Director and Copywriters, to lead the creative vision and execution of innovative digital, social, and paid media campaigns for mainly US clients. In addition to the US team and clients you will also have the opportunity to work with global teams on UK and MENA clients, global pitches and proactive ideas. The Art Director is responsible for overseeing and managing the team of Multi Media Designers to ensure the highest level of creative excellence while aligning with client's strategic business objectives offering creative solutions to their marketing challenges and briefs. This role requires a combination of strong conceptual thinking, leadership, organisation, attention to detail and hands-on design expertise.
About You:
Strong conceptual thinking, leadership, organisation, and attention to detail.
Hands-on design expertise with extensive experience in Google Video Ads and Ai gen tools (such as Veo3).
Ability to manage and mentor creative teams, providing clear guidance, feedback, and inspiration.
Client-facing experience, with the ability to present and defend creative work persuasively.
Strong understanding of digital advertising formats (especially in Google Ads formats and best practices), responsive design, trending content, and visual storytelling.
Key Responsibilities:
Lead the creative art direction of digital, social, and paid media campaigns, ensuring alignment with client objectives and brand guidelines.
Manage and mentor a team of multi-media designers, providing clear guidance, feedback, and creative inspiration.
Develop innovative concepts and data driven creative strategies that elevate brand storytelling and engagement across digital platforms.
Oversee design execution for digital ads, dynamic creative (DCO), social media content, google ads, and video assets.
Collaborate with copywriters and marketing strategists to ensure strong messaging and cohesive creative outputs.
Present creative ideas and campaign concepts to clients, confidently articulating design choices and creative rationale.
Ensure all creative assets are optimized for performance, meeting platform specifications and best practices.
Stay ahead of industry trends, emerging digital technologies, design innovations, and continuously upskilling in gen AI to elevate our creative work.
Required Qualifications & Experience:
5+ years of experience working in the creative fields, as either an Art Director or design lead, preferably within a digital marketing agency or related industry.
Strong background in digital, social media, and paid media creative strategy and execution.
Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects), any DCO in-platform knowledge is a great add-on (clinch or smartly).
Detailed understanding of various art-styles and techniques.
A good understanding of video, editing and filming.
Experience leading and mentoring creative teams, with strong project management skills including managing pitches and day to day briefs.
Client-facing experience, with the ability to present and defend creative work persuasively.
Strong understanding of digital advertising formats (especially in Google Ads formats and best practices), responsive design, trending content, and visual storytelling.
A portfolio showcasing impactful digital campaigns, motion graphics, and branded content.
Extensive experience in highly crafted Ai generated static and video content.
All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, colour, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.
As a general policy, Incubeta does not offer employment visa sponsorships upon hire or in the future.
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